Europe | The Beer Reporter

Heineken and James Bond Sign Global Skyfall Partnership

AMSTERDAM – Heineken today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing ...

Segway Gets Beer

NETHERLANDS – Tired of breaking your back every time you have to pick up all those cases of beer? Well we might just have a solution for you. Have you heard of the Segway before? ...

Heineken Brand Value Increases More Than 60 Per Cent

AMSTERDAM – Heineken’s aimsĀ  at increasing global brand awareness have proved highly effective. The evaluation is based on an Interbrand report. Heineken announced that ...