Heineken Brand Value Increases More Than 60 Per Cent | The Beer Reporter

Heineken Brand Value Increases More Than 60 Per Cent

Heineken bottles and cans

Heineken's push to become a global brand is clearly paying off in real value for the business.

AMSTERDAM – Heineken’s aims  at increasing global brand awareness have proved highly effective.

The evaluation is based on an Interbrand report.

Heineken announced that according to Interbrand’s 2011 report on the Best Global Brands, the Heineken brand has experienced significant growth in brand value over 2011 in an increasingly global marketplace. The Heineken brand, ranked on position 91, achieved a growth of 8 per cent compared to 2010 and more than 60 per cent growth since 2005. Additionally, it is the only beer brand in the top 100 of the world’s most valuable brands.

Chief Commercial Officer Alexis Nasard expressed his happiness towards the company’s success.

“I am extremely pleased to see that our centrally managed global brand strategy is truly paying off,” said Nasard. “We are continuously investing in powerful brand positioning that engages our consumers all over the world in the most optimal way. We constantly ask ourselves: are we part of their conversation? To be able to answer that question we have created one global execution platform in design, innovation, activation and communication.

“Over the last twelve months, we have created award winning online and offline advertising campaigns; dominated the digital space where our consumers spend their time (Facebook, Google, YouTube etc.); harmonized our product design to ensure our customer experience is the same everywhere around the globe; extended our successful partnership with the UEFA Champions League, and we have kept on investing in innovative product and marketing concepts. It is great to see that these integrated efforts have now translated into a Heineken brand value increase of almost $300 million, leading to a total 2011 Heineken brand value of over $3.8 billion.”

Heineken’s push to become a global brand is clearly paying off in real value for the business.

2011 marks the 11th publication of Interbrand’s annual ranking of the world’s most valuable brands. For full information on this year’s ranking and Interbrand’s brand valuation methodology please see: www.BestGlobalBrands.com

Check out Heineken’s Website here: www.theHEINEKENcompany.com

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Started TheBeerReporter.com in June 2011.

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